Write Articles For Best Marketing Strategy

Write Articles To Super-Charge
Your Market Branding And Traffic

How would you like to get tens of thousands, even hundreds of
thousands, of free exposures to your ads every month? Sound good?

Well, I'm talking about writing articles for newsletters. And it's one of the
fastest and most effective marketing strategies to build your personal web
presence, your ezine subscriber list and ... yes ... your SALES!

But before you think, "I can't do this", read on. It's not as difficult as you
may think.

First, let's talk about the benefits to see if we can get you motivated to tap
into this dynamic marketing method. Then, let's provide some tips to get
you off and running.

THE BENEFITS

* First off, you'll gain potentially massive free exposure for your
ad (article Resource Box).

* This is a very effective long term, viral marketing technique as
well. Many ezine editors archive their issues online and you will
continue to get hits from them long after your initial publication.
Some webmasters will also post your articles on their sites as
content!

* Your OWN search engine rankings will improve. Your articles
on other sites create links back to you, which important search

engines such as Goggle rate very highly.

* You can also submit to dozens of article submission sites on
your own. Again, you're creating both more links back to your

site and new pathways for web surfers to find you.

* You will get more search engine fire power when you put your

articles on your own site and submit them. The beauty of this is

that you can target an article for any search term(s) you want.

* Your articles will create the all important awareness of WHO

YOU ARE. Internet sales are all about trust and credibility. As

people continually see your name, this is exactly what you are
building.

* It's a very effective method to dramatically increase your

subscriber base. It's simple. The people who enjoy your article

want to hear more of what you have to say.

* This is also an excellent Affiliate marketing technique. The

*Super Affiliates* have successfully branded their names. Again,

this is exactly what you are doing when you write articles!

HOW TO GET STARTED

Okay, sounds good so far, doesn't it? But how do you go about it?

Well, let me say at the outset that you don't have to be a great writer, so
cross that off the requirements.

If you can talk, then you can do this. Why? Because the best articles just
flow along smoothly and easily like a conversation with a friend.

You want to write like you talk. Just make sure you do a spell-check.
And if you are a real beginner, have it proof-read by a friend for any
MAJOR grammatical errors.

Don't sweat the small stuff though. For example, I often start sentences
with *and* or *but*, which are grammatical no-no's. This is acceptable
in web writing, however, because it's simply the way most of us talk.

First, two cardinal rules:

* Write about something you know about. If you don't know
about it, do some research and learn, or pick another topic.

* Put YOUR OWN spin, or stamp, or twist on it. Give it
personality. Make it distinctly YOURS.

Your content does not have to be something that's never been written
about before. Both editors and newsletter readers are much more likely
to respond to something they recognize as a fresh and unique approach,
even if the subject matter has been around for ages.

For example, weave a personal story or experience into your article.
People love stories. Or, take a famous quote or saying and relate it to
your topic. The result is a new and unique approach to a subject that may
have been addressed many times before.

TIPS ON COMING UP WITH TOPICS

Coming up with ideas to write about isn't very difficult. Think creatively
about the marketplace you are serving.

If you're selling gifts, write articles about the history of certain items, or
about birthdays, or holidays, etc.. If you're selling jewelry, write about its
proper care, or appraisal or insurance issues, etc. If you're in the internet
marketing field, write about methods that have been effective for you, or

experiences you've had or your internet pet peeves. The opportunities
are endless.

You can also read other articles in your field to inspire NEW ideas.
NEVER copy or plagiarize someone else's article. But use them to trigger
your own unique take on a particular subject, or to inspire a new one.

WRITING TIPS

The next step is the actual writing. Don't expect to just sit down and
write your article in one fell swoop. It takes work and you very likely will
find that taking breaks and coming back later is more effective.

For example, once I've selected a topic, I just sit down and start writing
whatever comes to mind. I then put it aside and come back later, with a
refreshed perspective. As I re-read, I often get new ideas to improve it.
I'll do this anywhere from 3 to 10 times, usually over a three or four day
period.

Here's some tips to keep in mind:

* Keep your words simple. Don't try to impress people with your
wonderful vocabulary.

* Keep your paragraphs to 2-4 sentences and try to keep your

sentences brief.

* Editors love bulleted lists. That's why you see alot of articles
with titles such as, "7 Ways To (whatever)". You can write an
introduction, then proceed into your bullets, write a summary ...
and bingo ... a hot article!

* Prune, prune, prune. Try to keep your article in the 400-700
word range. While editors print articles of nearly every size, those
in this size range seem to have the most appeal.

* DON'T turn your article into an ad! If you want to be widely
reprinted, HELP OTHERS.

* Write a 3-7 line Resource Box as your ad. I believe it's best to
promote your site benefits and/or newsletter here (rather than a
product appeal or affiliate link). Remember, your article is
creating trust and credibility and a *hard sell* will often defeat this
purpose. You want their email address, not their "yes or no"
decision today.

As you know, there are NO EASY roads to internet success. You need
to put in the *work* to get the *results*. Writing articles has a whole
host of both long and short-term benefits that are more than worth the
effort.

And like everything else, it gets easier with experience. Get started
tonight and you'll be surprised by what you come up with!