Product Promotion

There's Money In Your Site Stats

Are you missing out on important product sales because you are not

paying attention to your site statistics? There's a wealth of

information here that can boost your sales.

Some years ago, I had a conversation with a friend who had

developed a very successful offline business. When I asked him

what accounted for his success, the very first thing he said was,

"I made it a practise to be in the right place at the right time.

And it was never an accident."

He went on to explain that he purposely made an effort to

*accidentally* bump into his prospects at lunch, or run into

them at social functions. "I often learned were they were,

he said, "and I learned when they were receptive. I was always

amazed at how few of my competitors bothered with this".

The exact same thing holds true on the internet. Do you know

where your prospects are? And do you know when they are most

receptive to act on your offer?

The goal is to promote your offer when it is most likely to be read

and acted upon. You certainly don't want your ezine sitting

unopened in someone's inbox, collecting both dust AND more

and more email competition.

You want to maximize the possibility that your prospects are at

their computers (or soon will be) when you send out your promotion or

newsletter. But how in the world could you possibly know this?

LOOK AT YOUR TRAFFIC STATS

The truth is, you can't know for sure. But you can put the odds

further in your favor by analyzing the traffic history in your

site logs.

Do you see a pattern? You will likely find that there are

certain days where you consistently get more traffic than others.

In other words, your particular prospects may well be more active

on certain days and at certain times.

If, for example, Tuesdays, Wednesdays and Sundays are weaker

in traffic, these sure wouldn't be the best days to send out your

newsletter or offers. They would likely end up competing more

fiercely for attention because fewer of your prospects are

online. This increases the possibility of a *quick scan* or even

a *delete* when your prospects get to their fuller mailboxes

later.

How about time of day? Are your leads visiting more heavily

around lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), for

example? Is there a fairly consistent pattern? If so, you

certainly don't want to send your offer outside of these key time

ranges. Again, to do otherwise would be to unnecessarily

increase your mailbox competition.

LOOK AT YOUR SALES STATS TOO

Now, take a look at the days and times of your product or service
SALES. Do you see a pattern here as well? If you do, it can be quite
a valuable lesson in promotion.

When are your prospects in the buying mood? What days? And

what times during the day? Clearly, you want to make contact at

their most receptive times.

So, be ready when your prospects are. Be in the right place at

the right time, ACCIDENTLY ON PURPOSE, to increase your

response rates. Study your site stats and coordinate those

marketing and promotion efforts within your control (particularly when
you send out your ezine) to coincide with *peak prospect
receptiveness*for your particular business.