"The 4 Active Marketing Strategies That
Could Make Or Break You"

I don't know who to acknowledge for the following, but whoever it was sure said a mouthful.

"There are only two ways to get to the top of a tree. One is to climb the tree. The other is to sit on an acorn and wait."

Think about it for a minute and you can see a lot of parallels with people trying to make a living on the internet. Are you climbing the tree ... or waiting for something to happen?

Study those who succeed on the internet and you will find they often use a well planned approach that incorporates four active marketing strategies that could make or break you.

In effect, when they head up the tree, they do so on a thick, sturdy trunk. One unlikely to break and much more likely to support them.

Here they are:

One: Give away something valuable free in exchange for email addresses. People on the internet are, in a large part, looking for free information. If you've got something free, they'll be looking for you.

It could be an informative e-book or report, some software, a free consultation or whatever may be appropriate for your particular business. But the key point is that it must be useful and valuable to be effective.


Two: Have a strong primary product to sell and make sure it's as good as it gets. Whether it's the benefits, the price or the service, it must have a significant and sellable advantage in the marketplace. As you know, the competition is fierce.

And stick to one primary product at first. If you present a number of choices, even if they are all wonderful, you are adding an additional decision dimension that just complicates things for the potential buyer and often delays or loses the sale.

But here's the critically important part: Stop advertising your actual product. I know. It sounds crazy. But you'll do 10 times better by advertising your free offer instead. The sales will come later from your newsletter follow-ups as your leads come to realize that you are sincere, that you can be trusted, and that the product you are promoting is top notch.


Three: Market your offer aggressively. Success takes more than posting at FFA's, classified sites and exchanging banners. Don't wait for your prospects to come to you. Get off that acorn and actively pursue them.

Today, the best results by far are coming from targeting your prospects through pay-per-click campaigns such as Adwords, participating on blogs and forums, writing your own blog, search engine optimization, publishing your own newsletter, and participating on social networking sites such as Digg, Reddit and Stumbleupon.


Four: You need strong back-end products. Once you've won that customer's trust, he or she will buy from you again and again as long as you continue to deliver what you promise.

So, use these 4 marketing strategies to get off that acorn and head on up your tree. Get aggressive and take action. It's a challenge and it's work. But it's also fun and rewarding.



Joshua Rose cuts through the glut of Internet hype and false promises to identify the genuine marketing techniques that get results. For more work-smart ideas and techniques, visit: http://www.internetprofitwizards.com


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