Copywriting: Your Headlines Are Your "Salesmen"

Sometimes you might feel like it's you against the world when it comes to your marketing efforts. Not so! You actually have a whole team of salesmen floating around the web working very hard to bring you traffic and sales.

They are your "headlines". They're on your web site, your ezine ads, your free reports, your viral e-books, your newsletters, your forums, your submitted articles and everywhere else you've chosen to place them.

They are your true "sales team" and you would be wise to spend time with them and treat them like gold. Afterall, they're out there working for you 24/7, nomatter what you happen to be doing.

There are many different types of headlines. Here are 7 examples of the more effective:

1.) The basic Hit 'Em With Your Best Shot headline. This style is real straight forward. You go with your #1 product benefit.

"Increase Your Traffic by 312% In 30 Days!"

2.)The Drum Roll Please headline. This is really a *News* type of headline and is best used when you are announcing a new product or an effective new way of doing something.

"Introducing A Revolutionary New 3-Step Traffic Building Program!"

3.)The Trusty Old How To headline. This has been a favorite for years and is still extremely effective. People are looking for information and "how to" is a natural information lead-in.

"How To Increase Your Newsletter Sign-Ups By 457%!"

4.) The This Is Your Lucky Day headline. This headline is used when you wish to reduce your price for a speedy response. For this to be effective, however, you must also explain *why* you're offering such a great deal.

"50% Off Everything In Stock! We Need To Clear Out Inventory
To Make Room For Next Week's Arrivals!"

5.) The I Couldn't Have Said It Better Myself headline. This is a very powerful headline technique when you have some outstanding testimonials.

"I Made $493 Yesterday Using Your Amazing Marketing
System! I've Never Gotten Results Like This Before
And I've Been Trying For 2 Years. Thanks A Million!"
- Pat Murphy, Evanston, Illinois

6.) The Aren't You Glad I Asked headline. This is a great technique to target your marketing and draw out those most likely to need your product. To be effective, you need to know your market very well and understand how your prospects think.

"Are You Sick And Tired Of Losing Weight Only To See It Come
Right Back On? Well, Here's A Simple Diet Plan Guaranteed
To Take It Off ... And Keep It Off!"

7.) The You Can't Lose headline. This headline style puts your guarantee front and center and builds trust and credibility.

"Simple Technique Boosts Your Sales By 266% Within 60 Days
Or Your Money Back! No Questions Asked!"

Your headlines literally have the power of making or breaking your marketing efforts. So, spend some quality time building a hard working team of Internet Salesmen.



Joshua Rose cuts through the glut of Internet hype and false promises to identify the genuine marketing techniques that get results. For more work-smart ideas and techniques, visit: http://www.internetprofitwizards.com


This article can be reprinted as long as it is unchanged in any way and the Resource Box information is included.


More Internet Marketing Articles from Joshua Rose.

Writing Effective Headlines
Internet Profit Wizards
© copyright 2003 - 2007, Joshua Rose. All Rights Reserved.